Let’s talk skivvies; how comfortable are actually comfortable? Do you sacrifice your personal comfort for that ‘cute’ look, or does comfortable and cute underwear impossible? By this, we mean comfortable underwear that also makes you feel like a million dollars. A few years back, from personal experience, comfortable and cute underwear was hard to come by. However, a little birdie just informed us that these hard-to-come-by skivvies are now readily available. That means there’s no need for you to sacrifice your comfort anymore! Enter Minimalist Underwear…
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What is Minimalist Underwear?
Minimalist Underwear is a new underwear brand that was launched recently in Dubai. And according to Olga Vazhnichaia, Founder of Minimalist Underwear, the mission of the brand is to give every woman a sense of harmony and comfort by emphasizing the beauty of the female body.
“Creating perfect underwear isn’t complicated – we just need to cut the fluff and go with the basics focusing on the comfort. This is how Minimalist Underwear was born,” explains Olga, who comes from a fashion-related background.
This comfortable and cute underwear, she notes, is produced from soft elastic microfiber by using seamless technology. “Thanks to this, it is very flexible but at the same time firm enough to provide support without compromising on comfort. The main advantage of seamless underwear is its ability to adjust to any type of body – talk about perfectly hugging every curve.”
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How did the idea of Minimalist Underwear come about?
Although Olga had no experience with lingerie, nevertheless, she started looking for manufacturers who work with this technology. “The big idea was to go fully sustainable and cover all the possible sizes.
“Unfortunately, I quickly realized that it would be challenging to go with all my ideas right away, given the minimum order quantity and limited budgeting, so I had to start with the basics,” she says.
After a soft launch, she was amazed by the number of women who enjoyed the concept of simple, comfortable underwear that you can wear all day long without even feeling it. “That definitely gave me some confidence to move forward.”
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Minimalistic designs and natural styles
The brand, which is working with factories in Italy and Turkey, focuses on simplicity, without flashy elements – which is in line with the brand’s philosophy – the belief that each body doesn’t need any complicated features. It’s enough just to complement its unique beauty with minimalistic designs and natural styles.
“From day one, we focused on comfort, simplicity, and quality. Minimalist, how it follows from the name itself, is all about uncomplicated underwear – we leave behind the classic concept of sexy lingerie with lace and glitter and deliver what women truly expect from bras and panties – to feel fabulous in their own skin,” states Olga.
The brand has a size line from S to XL for now but is planning to move forward and cover more sizes to cater to each body type.
That said, do you still have doubts about comfortable and cute underwear or are you still sitting on the fence? And just to be clear, we are not saying you should stop wearing that Vikki don’t-tell-nobody; all we’re saying is that there are lots of options out there. What are your thoughts on the subject?
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2 Comments
I love cute and sexy if it’s possible to have both.
hahaha …. my guess it’s possible