AI-powered skin analysis seems to be taking a lead in helping serve skincare enthusiasts in a very different and innovative way. More and more consumers are turning to the world wide web to research skincare products before they make a purchase. A major reason for this is due to the brand and product awareness, convenience, and having a trusted experience that they desire through reviews left by previous buyers. Additionally, it’s easier for people to chat about skin challenges online rather than with a salesperson or dermatologist who is not trying to push certain products/treatments on their faces.

Because of this, brands are finding the increased need to focus on engagement with their customers through virtual-first touchpoints such as market-leading Perfect Corp’s AI skin analysis technology that provides actionable skincare advice for individuals of all ages and ethnicities based on their unique traits and needs.

Skin Analysis Technology

In the past, receiving personalized skincare advice addressing one’s specific skin concerns was only possible through a face-to-face appointment with a skin care professional. Recent advances in skin diagnostic technology, however, have made it possible to practically recreate this skincare experience virtually.

Perfect Corp’s AI Skin Analysis technology, as a leading global beauty tech firm, provides a smooth immediate skin assessment experience and by using highly advanced AI and AR technology is able to evaluate users’ skin health by delivering a personalized skin score.

Tailored Skin Score

This skin score was built by utilizing more than 70,000 clinical photos and an artificial intelligence machine-learning algorithm that allows it to give an accurate skin assessment for all skin types and ethnicities. It is one of the technologies used also in Perfect Corp’s ultra-popular makeup app, YouCam Makeup.

The Skin Score helps people understand and explore the unique requirements of their specific skin type and how different factors such as climate can affect it. In the GCC for example, the exceptionally hot weather can change a skin’s complexion from normal to oily, resulting in a skin that is more prone to developing breakouts.

Higher temperatures can also prompt the skin to develop sun blemishes which can cause uneven skin tone, which often appears on areas on the skin that are most prone to exposure. The skin score helps users to recognize that to protect their skin from changing external factors such as the weather, they may need to adjust their skincare routines to incorporate skincare products that focus heavily on keeping breakouts and discoloration at bay.

Facial Recognition Tech

Individuals can utilize a unique skin score generated by patented facial recognition technology as a baseline for measuring their skin health as well as monitoring improvements over time. Dermatologists and skincare specialists have studied and verified the skin analysis solution in order to offer their confidence in the technology, guaranteeing that you will obtain accurate, safe, and dependable skincare suggestions that are in line with professional products recommendations.

Multiple Perfect Corp brand partners have seen encouraging results after implementing AI skin testing solutions on their websites. Positive outcomes include seeing an increase in website traffic, dwell times, and overall sales since incorporating the Skin Score tool in their e-commerce sites. Brands seem to be impressed by the tool’s diagnostic precision, educational value, and real-time results that are used to generate product recommendations.

With such a rise in key performance indicators, we can clearly see that AI skin analysis technology not only produces a more engaging and interactive consumer journey and experience but also delivers incredible, tangible outcomes and helps to positively drive business and sales.

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The growing demand for innovative skincare technologies, as well as real-world success stories from prominent skincare firms, demonstrates that AI and AR skin analysis is making shopping for beauty and skincare products easier than ever for customers, as customers’ confidence in the accuracy of this technology grows. The fast-paced digital world and changing consumer needs have left skincare companies with no choice but to embrace the power of AI and AR as a means of digital transformation, in order to tap into the ever-growing, online customer audience.