Clean beauty has been a hot topic in the last couple of years and will continue to be, not only in 2022 but in the coming years as well. Most of us have already or are planning on updating our beauty cabinets with said clean beauty products and stop being too harsh on the planet. And what better way to start than with the little things like, say, lips? Enter Just B eco-conscious lip spectrum…

Just B Eco-Conscious Lip Spectrum

Just B, which launched recently on this side of the Sahara, is a new eco-conscious cosmetics brand that is ready to empower women with high-performing and customizable lip products that are exclusively curated to honor the unique beauty of every skin tone – especially brown.

The brand’s debut product, Lip Spectrum – is a multi-dimensional lipstick with one deeper matte shade (Pigment Fluid) and one lighter creamy shade (Pigment Glaze) in a color family. The lipsticks are enriched with natural ingredients such as sunflower seed oil, beeswax, and squalene that are consciously and ethically sourced.

Ethical Sourcing of Products

In addition, the entire Lip Spectrum range assures no use of parabens and carmine with recyclable packaging made from FSC (Forest Stewardship Council) certified paper – a globally recognized certification system that ensures ethical sourcing of products from forests to point of sale. The dual-ended lipstick allows many shades to be created from a single purchase, also minimizing wastage.

According to Bina Khan, co-founder of Just B, as a makeup artist, she noticed a rise in her clients inquiring about what products and brands will be used on their skin. “Therefore, it was very important for me to create a brand utilizing high-quality ingredients that are gentle on the skin and kind to the environment.”

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The brand intends to inspire consumers to make sustainable and eco-conscious lifestyle changes that ultimately have a larger positive impact on the environment. Just B is now shipping to the UAE, and the products can be purchased on Just B Cosmetics.