When it comes to skincare, La Prairie applies the same principles as those of maisons, from the painstaking selection of its raw, precious ingredients (remember the White Caviar Illuminating Pearl Infusion?) to the expert formulation of its products and the sublime design of its vessels. The Platinum Rare Haute-rejuvenation experience starts with Platinum Rare Cellular Life-Lotion, the latest innovation to come from the Swiss laboratories of La Prairie. It offers a new beginning for your skin, with its formulation drawn from the source of life, and inspired by the eternal beauty and strength of platinum.

Why Platinum?

Once upon a time, Louis XVI of France declared that platinum, with its subtle sheen and sophisticated color, was to be the only metal used at Versailles to decorate the tables and coiffeuses of the court. Ever since, platinum, brilliant and refined, has been the ultimate emblem of exclusivity. The scientists at La Prairie have since discovered that its beauty goes beyond its appearance and that it contains a powerful enhancer of rejuvenating peptides.

Platinum Rare Cellular Life-Lotion

Like the other products of the collection, Platinum Rare Cellular Life-Lotion is infused with the eternity of platinum. The result of years of research – the time required to create a true piece of haute-artisanry – it offers the essential first step in the Platinum Rare Haute-rejuvenation skincare ritual.

Platinum Rare Cellular Life-Lotion is a complete essence-in-lotion that helps boost the skin’s rejuvenated appearance by supporting key cellular detoxification processes. Skin aging as we know is characterized by the accumulation of damage and a gradual loss of functions. Rejuvenation, on the other hand, removes existing damage and prevents future damage, aiming to re-establish optimal skin functions.

Cellular Function

Skin rejuvenation, therefore, depends on optimal cellular functions, cellular energy production and the ability of cells to protect themselves from both external and internal irritants. And according to La Prairie, Platinum Rare Cellular Life-Lotion acts on these three levels.

First, it supports the skin cells’ ability to remove and recycle damaged proteins to ensure proper cellular functions. Second, it helps to recycle damaged mitochondria to ensure appropriate cellular energy levels. Finally, it helps the skin to protect itself against the negative impact of external and internal stress factors by supporting the skin’s own network of detoxifying and antioxidant enzymes.

Enriched with the Platinum Peptide and other ingredients that support skin’s detoxifying mechanisms, Platinum Rare Cellular Life-Lotion is further enhanced with La Prairie’s Exclusive Cellular Complex that infuses the skin with nutrients and rejuvenating factors. As a result, the skin texture is refined, fine lines and wrinkles are smoothed and the appearance of elasticity is improved.

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The Design

The design of the Platinum Rare Cellular Life-Lotion decanter conveys fastidious attention to detail. It has been conceived in deep amethyst tones, each line of the tall, sleek vessel angles into another. Every surface, every facet of the cap is hewn to catch the light in an unexpected and surprising way, like an expertly cut gem. Sculpted with careful attention to symmetry, visual equilibrium, and harmony, it reflects the haute-rejuvenation contained within.

A Rejuvenating Experience

As the very first step in the haute-rejuvenation skincare ritual, the amethyst lotion of Platinum Rare Cellular Life-Lotion glides on like a silky liquid to begin its transformative work. The delicate signature scent sets the tone for a restorative, rejuvenating experience, leaving the skin feeling revitalized, smooth and protected, ready for the skincare ritual steps to follow.

Just in case you’re wondering what this gem of a lotion costs, well, it’s AED 2821 that’s USD 768.